At CES 2026, Everything Is AI. What Matters Is How You Use It
Integrated chatbots and built-in machine intelligence are no longer standout features in consumer tech. If companies want to win in the AI era, they've got to hone the user experience.
What is the significance of AI at CES 2026?
AI is a central theme at CES 2026, reflecting its integration into nearly all consumer tech products. Companies are now focusing on how effectively they can enhance user experience with AI features, as simply having AI capabilities is no longer a distinguishing factor. The competition lies in the maturity of the software and its practical application.
How are companies differentiating AI products?
With many products offering similar AI functionalities, differentiation is increasingly reliant on the quality of software and user experience. Companies that can effectively deploy AI in a way that enhances usability are more likely to succeed, as opposed to those that merely add AI features without improving the overall experience.
What new AI applications can we expect?
CES 2026 is expected to showcase AI applications beyond traditional wearables, extending into areas such as smart clothing, health tech, and even household appliances like refrigerators and garage door openers. This expansion indicates a growing trend of integrating AI into everyday products to enhance functionality and user interaction.
At CES 2026, Everything Is AI. What Matters Is How You Use It
published by SIA Simon Bremer Consultancy
Collaboration
We are committed to working collaboratively with each other to achieve the best possible outcomes for our clients who are at the center of everything we do. In working collaboratively we acknowledge that every person working on the project plays a valuable role that contributes to achieving the best possible outcomes.
Openness
A commitment to openness in our communications builds confidence and greater cooperation. We are committed to encouraging our clients and all people who work on the project to provide feedback that will help us provide better services.
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We have respect for the abilities, knowledge, skills, and achievements of all people.
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Zero waste
The ultimate goal is to provide perfect customer value through a perfect value creation process that has zero waste.
Simon Bremer, Dipl.-Ing in communication, has many years of experience with digitizing work processes,
​Enterprise Resource Planning systems, programming individual solutions for customers within Microsoft Navision, Dynamics365, and Business Central.
Since 2020 also been working as a mentor and lean management trainer.
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