I'm a CEO running an 8-figure AI company. I'm also an extreme procrastinator — and I think that's a good thing.
Leaders are under constant pressure to act quickly, but is speed always the answer? This article profiles the CEO of an 8-figure AI company who argues that procrastination, when deliberate, can be a powerful leadership tool. Read how he uses intentional delay to drive better decisions and foster innovation in a high-growth environment. Want to talk about strategic decisions in your business? Contact SIA Simon Bremer Consultancy to start the conversation.
How does procrastination benefit decision-making?
Richard White views procrastination as a form of ruthless prioritization. He believes that delaying decisions allows for gathering more information, which leads to making better-informed choices. By waiting for the optimal moment, he can ensure that he has enough data to make the right call, rather than rushing into decisions.
What is the 'Jenga model' in company management?
The 'Jenga model' involves prioritizing tasks based on their complexity and potential impact. White leaves challenging problems for later, allowing time for reflection and gathering more information. This approach helps him tackle issues when they are more manageable and informed, rather than forcing immediate solutions.
How does Fathom approach product development?
Fathom adopts a strategy of waiting for technological improvements before rushing features to market. By circulating ideas internally and observing advancements in AI, the company ensures that it optimally times its product releases, which has contributed to its eight-figure valuation since its founding in 2020.
I'm a CEO running an 8-figure AI company. I'm also an extreme procrastinator — and I think that's a good thing.
published by SIA Simon Bremer Consultancy
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Simon Bremer, Dipl.-Ing in communication, has many years of experience with digitizing work processes,
Enterprise Resource Planning systems, programming individual solutions for customers within Microsoft Navision, Dynamics365, and Business Central.
Since 2020 also been working as a mentor and lean management trainer.
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